Maintain Client Communication Throughout the Holidays With These Respectful Tips
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The holiday season is a time for celebration, gratitude and connection. For businesses, it presents a special opportunity to nurture client relationships through mindful communication.
“As clients become busy with holiday plans and end-of-year demands, maintaining clear, considerate contact can help keep projects on track and ensure clients feel valued,” says Sanford Mann, CEO of American Hartford Gold, a company that helps you buy gold. “With strategic planning and a bit of a personal touch, it’s possible to balance professionalism with holiday cheer and set the stage for a strong start to the new year.”
This article will cover eleven effective ways to maintain client communication throughout the holiday season. From handwritten notes to personalized holiday greetings, these tips will help you stay in touch without overwhelming clients or interrupting their festivities.
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Add a Handwritten Element to Your Communication Strategy
A handwritten note can go a long way toward making clients feel appreciated, especially during the holiday season when inboxes are flooded with impersonal digital messages. Taking the time to write a personalized card shows your clients they’re more than just another email address or transaction. This small gesture can foster goodwill, help reinforce client loyalty and remind clients why they chose to work with you.
Dr. Marlena Corcoran, founder of Athena Mentor: International University Admissions Counseling, says, “In the hustle and bustle of December, few people make time to handwrite traditional greeting cards. Businesses may send good wishes to their list of clients, and it’s nice to know they remember their customers.”
Beyond showing appreciation, handwritten communication can set the tone for continued engagement into the new year. While it’s a simple gesture, it conveys thoughtfulness and authenticity, qualities that clients will remember when considering their business partnerships.
Create Your Holiday Campaign Calendar
Planning a holiday campaign calendar can streamline your client communication and prevent last-minute rushes. By mapping out your emails, social media posts and holiday messages in advance, you’ll ensure that every touchpoint is timely and coordinated.
“It’s never too soon to start planning ahead for the rest of the year’s festive events and commemorations. In January, script stellar Super Bowl promotions (if you haven’t already) and craft clever messaging to connect with customers on Valentine’s Day,” notes John Hall, co-founder of Calendar.
A structured calendar provides the flexibility to tailor messages according to each client’s preferences which makes it easier to maintain respectful communication. When done right, a campaign calendar helps you stay visible while demonstrating your commitment to thoughtful, considerate engagement throughout the holidays.
Use Automated Reminders for Key Dates
Automated reminders can help you keep clients informed without overwhelming them, especially during the busy holiday season. Reminders for key dates, like upcoming meetings, project deadlines or holiday hours, help ensure clients stay in the loop without requiring extra manual effort.
“Automated reminders allow businesses to stay connected with clients efficiently,” says Bob Craycraft, CEO of Cadence. “Scheduling notifications for important dates helps clients feel supported and valued as you respect their time during the holidays.”
In addition to the practical benefits, automated reminders show clients that you’re proactive in managing timelines. Thoughtful automation reassures clients of your commitment to their needs while allowing them to balance work and holiday activities stress-free.
Schedule Check-Ins Before and After the Holidays
Scheduling check-ins with clients before and after the holiday season helps maintain a steady connection without adding to the holiday rush. Pre-holiday check-ins offer an opportunity to wrap up any loose ends, while post-holiday meetings allow for a fresh start and set the stage for upcoming projects. This timing keeps communication respectful and welcome.
Coley Hull, Founder of Coley Home, adds, “A simple check-in can reinforce client relationships. Reaching out at strategic times allows you to show clients that their needs are always top of mind, even during busy seasons.”
Thoughtful check-ins also allow you to address any new goals or challenges clients may face after the holiday break. This practice reinforces a proactive approach, showing clients that their success is your priority year-round.
Send Out-of-Office Notifications and Alternative Contacts
Out-of-office notifications and alternative contact information are essential to keeping client communication seamless during the holidays. Setting up an automatic email response that includes when you’ll return and whom clients can contact in your absence helps manage expectations.
“An out-of-office notification that includes a clear return date and alternate contact allows clients to continue receiving the help they need, reinforcing that their needs are a priority, even if their primary contact is away,” says Natalia Kuvelas, Marketing Manager of Custom Goods.
Proactively setting these notifications shows clients that you’re organized and considerate of their time. When they have an alternative contact, clients can address time-sensitive issues efficiently, reducing any potential disruptions during the holiday period.
Offer a Holiday Discount or Promotion
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A holiday discount or promotion can be a meaningful way to show appreciation to clients while keeping them engaged with your brand. Whether it’s a seasonal discount, a free add-on or exclusive access to a new feature, a thoughtful promotion demonstrates that you value client or customer loyalty.
Brian Chhor, CEO and Co-Founder of Hero Journey Club, a company that specializes in anger coping skills for kids, notes, “Offering a special promotion or discount during the holidays shows your appreciation and will keep your clients excited about working with you as you enter the new year. It also encourages clients to interact with your business during the holiday season, which may otherwise be downtime.”
Holiday promotions can enhance client relationships by creating a sense of goodwill and exclusivity. If you can strategically time these offers, you can boost client engagement and increase the likelihood of continued collaboration into the coming year.
Linked content is for informational purposes by the contributor. Always consult with a qualified healthcare professional before beginning any treatment regimen. Hero Journey Club is not a healthcare provider, does not provide medical advice or claim to diagnose, treat, cure or prevent any disease or illness.
Host a Virtual Holiday Event or Webinar
Hosting a virtual holiday event or webinar is an excellent way to maintain client engagement and build deeper connections during the holiday season. These events can be informative and festive, offering value through industry insights, networking opportunities, or a fun holiday-themed activity.
“Hosting a virtual event during the holidays is a fantastic way to stay connected with your clients,” adds Lance Patterson, CEO of Juice Beauty, a company known for their natural skincare. “It allows clients to interact with your team and other clients, which helps create stronger relationships.”
Virtual events can also serve as a platform to showcase your company’s expertise, celebrate the year’s accomplishments and set the stage for future projects. They give clients a sense of community and appreciation, making them feel valued even during the busy holiday season.
Express Gratitude Publicly
Whether through social media posts, company newsletters or personalized emails, publicly acknowledging your clients’ contributions helps strengthen relationships. Public gratitude can also demonstrate to potential clients your commitment to building lasting, supportive connections.
“Showing gratitude in a public way acknowledges your clients’ importance and builds trust and goodwill that lasts well beyond the holidays. Of course, public gratitude can also demonstrate to potential clients your commitment to building lasting, supportive connections,” says Kiana Lake, Co-Founder of LUXE Pickleball, a company that specializes in pickleball paddles.
Sharing gratitude can be a powerful tool in maintaining client relationships. It makes clients feel valued, encourages loyalty, and positions your company as thoughtful and appreciative.
Respect Client Time with Brief, Purposeful Messages
Respecting your clients’ time is especially important during the busy holiday season. Sending brief, purposeful messages ensures that your communication is efficient and to the point, allowing clients to quickly absorb key information without feeling overwhelmed.
According to Brianna Bitton, Co-Founder of O Positiv, a company known for its vaginal moisturizer, “In a season packed with activity, concise and meaningful communication demonstrates respect for your clients’ time and helps maintain an effective dialogue. Avoiding long-winded…
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